Every 60 seconds a shock absorber or strut is sold on eBay.Every 1.5 seconds a brake part (rotor, disc, or other hardware) is sold on eBay.Every ten seconds an engine component is sold on eBay.Every three seconds an exterior part is sold on eBay.Every five seconds a wheel or tire part is sold on eBay.Every two seconds a car or truck part is sold on eBay.In short, eBay lists eight reasons on its seller information page why your auto parts business should seriously consider selling on eBay. Penalties for Below Standard SellersĪccording to eBay’s Performance Standards page, “Final value fees for sellers who do not meet eBay’s minimum performance standards will increase by 4 percentage points on items sold on or after May 1, 2017.” Why Selling On eBay Motors Parts and Accessories Is Worth It Additionally, the $30 credit can be used to advertise on eBay’s most viewed pages. Top-rated sellers are rewarded with “final value fee discounts” and are eligible to receive a quarterly $30 credit to create promoted listings campaigns. This fact is extenuated by statistics showing that more and more of these businesses are moving their auto parts market to the eBay Marketplace.Īnyone of them will tell you that one of the most fundamental aspects of successfully marketing and selling on eBay Motors Parts and Accessories is understanding the selling basics. For example, eBay’s performance standards can make or break a seller if not adhered to. The eBay Market place is an extremely effective way for both automotive dealers and resellers to sell auto parts online. First Things First: Understand How eBay Works For this reason, listed below are a few tried and true eBay marketing strategies that will provide auto parts wholesalers and resellers an extra edge. For those managing an auto parts business, there has been no other time like now to use eBay in a way that augments your present marketing strategy. Leaders within the auto parts industry have already started utilizing eBay’s momentum to broaden their brand’s marketing strategy. This is huge for those dealerships and auto parts resellers looking to expand their business. In the United States, OpenBay partnered with eBay Motors in December 2017 “to provide the availability of millions of searchable automotive parts and accessories for its online marketplace for auto repair and service,” according to a press release published by Cision PR Wire. Dealerships and auto parts companies are also using eBay to find rare auto parts, as well as to increase their marketing radius. And it’s not only consumers flocking to eBay to buy and sell vehicle parts. In addition to that, an article published on GoAutoNews in 2018 reported that eBay had over 13 million listings for auto parts, while its My Garage feature offered approximately one million vehicles for sale. E-tailing is the fastest growing retail sector in the automotive aftermarket sector and is becoming a significant revenue stream for auto parts sales. This market is primarily driven by the growing internet-based shopping trends. The Health of the Global Automotive E-Tailing MarketĪccording to the Norman Gazette, an independent online media outlet, the “global automotive e-tailing market” is poised to reach $12 billion by 2024. For those auto parts companies that haven’t yet done so, now is the time to start selling car parts on eBay. With more and more individuals becoming automotive DIYers, the auto parts industry has exploded on eBay, making eBay Motors the world’s top third-party online auto parts bazaar. With that said, why aren’t more businesses utilizing eBay as an alternative marketing strategy in 2019? One industry, in particular, need not answer that question, as it has virtually taken eBay by storm. In the western hemisphere of the world, one would be hard pressed to find a consumer who hasn’t purchased something from an eBay vendor at least once in their lifetime. Founded in 1995 by Pierre Omidyar, eBay is most likely the ultimate success story to come out of the dot-com bubble.
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